Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication.
Definitions
Content strategy has been described as planning for “the creation, publication, and governance of useful, usable content.” It has also been called “a repeatable system that defines the entire editorial content development process for a website development project.”
In a 2007 article titled “Content Strategy: The Philosophy of Data,” Rachel Lovinger describes the goal of content strategy as using “words and data to create unambiguous content that supports meaningful, interactive experiences.” Here, she also provided the analogy that “content strategy is to copywriting as information architecture is to design.” She encourages content strategists and collaborators to engage in early discussions about content meaning, models, and tools, to make sure strategy is integrated from the start rather than as an afterthought
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Source: Wikipedia
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